Privacy Policy

Last updated: 2nd December, 2023

Your privacy is of the utmost importance to us. This Privacy Policy explains how, Inc. and our subsidiaries and affiliates (together, “Float”, “we” or “us”) collect, use, and disclose information about you when you access or use our websites, mobile applications, and other online products and services (collectively, the “Services”), and when you contact our customer service team, engage with us on social media, or otherwise interact with us. Please note that certain of our products and services may be subject to a separate privacy policy. You will know this if those services link to a different notice rather than this policy.

We may change this Privacy Policy from time to time. If we make changes, we will revise the date at the top of the policy and, in some cases, we may provide you with additional notice.

Collection of Information

Information You Provide to Us

We may collect information when you register for an account, participate in interactive features, fill out a form or a survey, participate in a contest or promotion, make a purchase, communicate with us via social media sites, request customer support, or otherwise interact with us. The information you provide may include:

Personal details: your name, email address, and linked social media details.

Payment details: payment information.

Views and opinions: feedback, survey responses, and other information included within your interactions with us or otherwise provided via the Services. Some users also provide information about how they are feeling in connection with providing feedback or other messages to us, but we do not infer any health-related characteristics from this information and only process it consistent with the purpose for which it was provided.

Other Information You May Provide: Password, language settings, goals, previous meditation experience, sleep habits, and moods and reflections you provide during check-ins.

Information We Collect When You Use the Services or Interact with Us
When you use the Services or interact with us, we collect the following information about you:

Device information: Information about the computer or mobile device you use to access the Services, including the hardware model, operating system and version, device identifiers set by your device operating system, and mobile network information.

Communications: we may record our communications including chat messages, phone, or video calls, such as when you utilize our chat-bot or provide us with feedback or market research.

Usage information: The sessions you use, screens or features you access, and other similar types of usage information.

Transactional information: Information about a purchase, such as product description, price, subscription or free trial expiration date, and time and date of the transaction.

Log information: The web browser you use, app version, access times and dates, pages viewed, your IP address, and the page you visited before navigating to our websites.

Information We Infer or Generate When You Use the Services
When you use the Services, we infer or generate the following information about you:

Derived information: information about you based on other information we have collected. For example, like most platforms, we use your IP address to derive the approximate location of your device. We may make educated guesses about your gender or age. We may also use information we collect about you to help determine the likelihood of you continuing to use the Services in the future.

Information We Collect from Other Sources
We may also obtain information about you from other sources, including:

Transaction information: details from third-parties you use to install our app or purchase a subscription.

Calendar information: details from third-party calendar services that you choose to integrate with our services.

Third party health app data: with your permission, we may also receive data from your mobile device’s health app (like Apple HealthKit or Google Health Connect), including hours of sleep and sleep goals. However, we do not infer any health-related characteristics from this information and only process it consistent with the purpose for which it was originally provided.

Cookie data: we may collect information via cookies and web beacons. Please see our Cookie Notice for more details.
Information you make public: finally, we may obtain information you have made publicly available, including from websites and online services you use, consumer research platforms, and/or business contact databases.

Social media data: if you create or log into your Float account through a social media service account, we will have access to information from that account, such as your name and other account information, in accordance with your data sharing settings on that social media service.

Use of Information
We use the information we collect as follows:

Provide and maintain the Services, including debugging to identify and repair errors (the legal basis for this processing is the performance of the user agreement between you and Float);

Improve the Services, including by developing new products and services (the legal basis for this processing is our legitimate interest in improving and developing new services, by exploring ways to further enhance our services and business);

Process transactions and fulfill orders (the legal basis for this processing is the performance of the user agreement between you and Float);
Send you transactional or relationship messages, such as receipts, account notifications, customer service responses, and other administrative messages (the legal basis for this processing is our legitimate interest in providing relevant information about our services, including your purchases from us);

Communicate with you about products, services, and events offered by Float and others, request feedback, and send news, gifts, or other information we think will be of interest to you (see the “Your Choices” section below for information on how to opt out of marketing messages) (The legal basis for this processing is our legitimate interest in providing information about products and services that may be of interest to you unless applicable law requires us to obtain your consent, in which case we will do so);

Monitor and analyze trends, usage, and activities in connection with the Services (the legal basis for this processing is our legitimate interest in improving our Services and understanding our users’ needs and expectations);

Detect, investigate, and prevent fraudulent transactions and other illegal activities and protect the rights and property of Float and others, including to enforce our agreements and policies (the legal basis for this processing is our legitimate interest in preventing fraud and protecting and securing our assets, customers, employees and the public);

Comply with the law, such as by processing transactional records for tax filings and other compliance activities (the legal basis for this processing is compliance with our legal obligations under applicable law related to, for instance, taxation, and consumer protection law);

Create anonymous or aggregated data that no longer can be reasonably used to identify you (the legal basis for this processing is our legitimate interest in creating non-personally identifiable data to help improve our services, provide reports to third parties, and otherwise enhance and promote our business);

Personalize your online experience and the advertisements you see on other platforms based on your preferences, interests, and browsing behavior (the legal basis for this processing is our legitimate interest in improving your experience with the Services and serving advertisements more relevant to your interests, unless applicable law requires us to obtain your consent, in which case we will do so); and
Facilitate contests, sweepstakes, and promotions (the legal basis for this processing is our legitimate interest in conducting promotional activities that our users may voluntarily decide to participate in).

Disclosures of Information
We may disclose information about you as follows and as otherwise described in this Privacy Policy or at the time of collection:

With companies and contractors that perform services for us, including email service providers, payment processors, fraud prevention vendors, analytics providers, advertising partners, and other service providers;

To accountants, auditors, lawyers, and other outside professional advisors to Float, subject to appropriate contractual obligations of confidentiality;
If we believe disclosure is in accordance with, or required by, applicable law or legal process, including court order, subpoena, or other lawful requests by public authorities to meet national security or law enforcement requirements;

If we believe your actions are inconsistent with our user agreements or policies, if we believe you have violated the law, where necessary for the purposes of prevention, investigation, detection or prosecution of criminal offenses or the execution of criminal penalties, or to protect the rights, property, and safety of Float or others, or if it is necessary for the establishment, exercise or defense of legal claims;

In connection with any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company;

Between and among Float and our current and future parents, affiliates, subsidiaries, and other companies under common control and ownership;

If your Float subscription has been provided to you by someone else, like your employer or a family member who invited you to use one of their dependent subscriptions, we may inform them that you have signed up for the subscription they offered you;

If your Float subscription was obtained through a third-party promotion, such as bundled with a third-party service or offered through a promotional code distributed by that third party, we may inform them that you redeemed the offer; and

With your consent or at your direction. For instance, you may choose to share actions you’ve taken through the Services using “share” or similar features or by linking your Float account with third-party services.

We may also disclose aggregated or other information not subject to obligations under the data protection laws of your jurisdiction with third parties.

Advertising and Analytics Services Provided by Others
We allow others to provide analytics services and serve advertisements on our behalf across the web and other online services. These entities use cookies, web beacons, device identifiers, and other technologies to collect information about your use of the Services and other websites and online services, including your IP address, device identifiers, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information. Float and others may use this information to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests, and better understand your online activity. Some of our advertising partners enable us to convert your email address or phone number into an identifier to show ads that are more relevant to you on other platforms.

Privacy Rights
You may update certain account information by emailing us at

Regardless of your location, but subject to certain limits and conditions provided under law, you have the right to request to:
know more about the information we have about you;
access information we have about you (including in a portable format);
correct information we have about you;
opt out of “sales”, targeted advertising, or “sharing”; and
delete the information we have about you.

Where relevant, you also have the right to limit sensitive personal data processing or opt out of profiling for decisions that produce legal or similarly significant effects. However, Float does not currently engage in processing that gives rise to those opt-out rights.

If you request to delete your information, please note that we retain certain information when required or permitted by law.

Exercising Your Rights
You can exercise these rights by emailing us at

You can opt out of use of data collected via the Services for targeted advertising, and related “sales” and “sharing,” by using our Cookie Preferences Manager to disable ad trackers on our website or adjusting your mobile device settings to limit ad tracking via the mobile app. You can also opt out by visiting our websites with a recognized universal choice signal enabled (such as the Global Privacy Control). Please note that, depending on which opt-out preference signal you use, our processing of the signal may be limited to the specific browser or device that you are using. You may need to renew your opt-out if you use a different browser or device to access the Services.

You may designate an authorized agent to exercise any of the rights set out in this Privacy Policy on your behalf. Authorized agents should submit requests through the same channels, but we may require proof that the person is authorized to act on your behalf and may also still ask you to verify your identity with us directly.

Other Choices

Promotional Communications
You may opt out of receiving promotional emails from Float by following the instructions in those emails or by logging into your account and managing your contact preferences. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

Mobile Push Notifications/Alerts
With your consent, we send promotional and other push notifications to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.

Business or commercial purposes for which we may use your information
Perform or provide the services, such as to maintain accounts, provide customer service, process orders and transactions, and verify customer information.

Improve and maintain the Services, such as by improving the Services and developing new products and services.

Debug, such as to identify and repair errors and other functionality issues.

Communicate with you about marketing and other relationship or transactional messages.

Analyze usage, such as by monitoring trends and activities in connection with use of the Services.

Personalize your online experience, such as by tailoring the content and ads you see on the Services and on other platforms based on your preferences, interests, and browsing behavior.

Legal reasons, such as to help detect and protect against security incidents, or other malicious, deceptive, fraudulent, or illegal activity.

Parties with whom information may be shared
Companies that provide services to us, such as those that assist us with customer support, subscription and order fulfillment, advertising measurement, communications and surveys, data analytics, fraud prevention, cloud storage, bug fix management and logging, and payment processing.

Third parties with whom you consent to sharing your information, such as with social media services or academic researchers.
Government entities or other third parties for legal reasons, such as to comply with law or for other legal reasons as described in our Disclosure section.

Notice of Financial Incentives: We offer various financial incentives. For example, we may provide incentives to customers who participate in a survey or provide testimonials. When you participate in a financial incentive, we collect personal information from you, such as identifiers (like your name and email address) and information about your experiences using the Services. You can opt into a financial incentive by following the sign-up or participation instructions provided, and, for any ongoing benefits, you can opt out at any time, such as by following the unsubscribe instructions in the applicable program’s terms or by contacting us. In some cases, we may provide additional terms and conditions for a financial incentive, which we will provide to you when you sign up. The value of your personal information is reasonably related to the value of the offer or discount presented to you.

We retain personal data for no longer than is necessary for the purposes for which it is processed, unless applicable law requires storage for a longer period of time.

Contact Us
If you have any questions about this Privacy Policy, please contact Float by email at